Elements Of Good Product Photography

Good photography can elevate your brand image in the blink of an eye and help attract your ideal clients. In this world of online shopping, I'd argue that product imagery is one of the MOST important elements in making a sale.

Here are some stats to consider:

  • Inaccurate product photos cause 22% of ecommerce returns
  • 75% of Online Shoppers Rely on Product Photos When Deciding on a Potential Purchase
  • Good Visual Content is 40% More Likely to Get Shared on Your Social Accounts

I fell in love with shooting product when I was doing my undergrad in photography at SCAD (Savannah, GA). I spent hours and hours in the studio learning to use the equipment and playing with different lighting techniques. 

Since those days in school, I've been fortunate enough to find work within my industry and wanted to share some of the experience I gained shooting product over the last 20 years. Here are, what I believe to be, a few key elements of good product photography.

Negative Space

I use a lot of negative space when composing my images in the studio. Product photos often get placed in busy layouts and I find that a good amount of negative space is needed to achieve pleasing visual balance.


I give a lot of attention to details when I photograph a product. I find them just as important as the overall image and allow the viewer to soak in all the beautiful craftmanship that was put into the object.

Natural Lighting

While using artificial lighting is often necessary in product photography, I find that that natural light brings such a beautiful quality to my images and I often choose it over strobes.

Objects look like museum pieces under a soft, filtered, directioal light and it can really help evoke an emotion from the viewer and help tell a story.


Building a strong composition is key when shooting objects that are simple in form. Playing with the positioning of the objects can often result in a stunning photo.


Showing products in context is essential for size referencing and it also suggests to the viewer a way to use the product. Setting up a shot in context will require a bit of styling. Styling a photograph can be a lot of fun and a way to express your unique perspective. I like to start with a blank slate and add elements in one at a time. Then some fine tuning to dial it in to the perfect composition.

Ready to invest in some professional photos?

I'm Here To Help!

Hi, I'm Lauren! I'm a San Diego based photographer specializing in product and interior photography and I would love to learn more about your photography needs!

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