Good photography can elevate your brand image in the blink of an eye and help attract your ideal clients. In this world of online shopping, I'd argue that product imagery is one of the MOST important elements in making a sale.
Here are some stats to consider:
- Inaccurate product photos cause 22% of ecommerce returns
- 75% of Online Shoppers Rely on Product Photos When Deciding on a Potential Purchase
- Good Visual Content is 40% More Likely to Get Shared on Your Social Accounts
I fell in love with shooting product when I was doing my undergrad in photography at SCAD (Savannah, GA). I spent hours and hours in the studio learning to use the equipment and playing with different lighting techniques.
Since those days in school, I've been fortunate enough to find work within my industry and wanted to share some of the experience I gained shooting product over the last 20 years. Here are, what I believe to be, a few key elements of good product photography.